Here is what they tell you about themselves from their website www.traderjoes.com
Just what is this thing we call Trader Joe’s? Well, we’re a grocery store, sure, but really so much more. Our shelves are stocked full of delicious foods and beverages from the basics like milk, bread and butter to more exotic fare like imported cheeses, organic produce and hand-tossed pizza from Italy. We taste every product before we decide to sell it, and we guarantee you’ll like it.
You might expect indulgences like these to come with unbecoming prices. But at Trader Joe’s, we’re as much about value as we are about great food. In other words, we keep our costs low, cut out the middleman whenever possible and pass our savings on to you in the form of terrific everyday prices. So you can afford to be adventurous without breaking the bank.
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